Business Intelligence Is the Fastest Way to Fix Customer Experience
Organizations can’t claim that they have insufficient data about their clients. The hype on the internet, social media, discussion boards, forums, & customer care services give companies sufficient raw material to enable them to create better products and provide excellent service, that is ideal for the end-users’ preferences and requirements.
Currently, the elephant in the room is making sense of all that data coming into the organization in a manner that doesn’t overwhelm decision-makers. Data flowing towards the company should help the decision-makers to achieve their targets consistently. Data coming into organizations is the responsibility of business intelligence (BI) tools. Also, efficient systems should provide actionable information almost in real-time, something that clients virtually ignore.
What is a business intelligence (BI) solution?
A business intelligence (BI) tool refines data into easy-to-read information; It mostly in forms of visual representations, that can give decision-makers a real picture of the situation with chances to breakdown down to atomic levels, in order to find the useful solutions.
Business Intelligence software gives real-time, predictive, and historical approaches to an organization’s actions by going through historical recordings & computing future events. It could be helpful in different business departments, including sales, marketing and prospecting, logistics, and customer care. In many occasions, these tools offer the industry benchmarks as well in order to help organizations to assess their growth and direction.
Here are some of the reasons why organizations of all sizes should consider having a business intelligence solution.
Be ahead of market trends.
In business, staying relevant is thinking about what you should be doing next and not really what you are currently doing or what you have done firefighting situations. An important business intelligent tool does not just look at your organization’s proprietary data; it also focuses on other players in the sector & deduces the essentials.
InData Labs BI consultants say that BI solutions can alert by giving warning signals of possible dangerous events coming up or may give alerts to opportunities.
For instance, a business intelligence system that is connected to Twitter trends and Google Analytics identifies the possibility of rising interest in particular products that you have or a complimentary product as well, because of different factors. In case this happens, the system will show a message or a map thus giving more information on the product requested and where the product is needed.
Give your customers an ear
The advanced development of the online communication channels between an organization and its clients shows that there are different ways you can listen to your client’s voice. Many individuals are giving expressions on the brands they despise and like all the time. Therefore, it is the company’s responsibility to bring together all the solutions so that the BI learns from all of them & improves them.
Now that these channels are often of the times bidirectional, clients are looking for a reaction from the organizations they mention as well. An important business intelligence tool would alert the channels where and when your products or brand receives the most attention & even what sentiment dominate these postings. If there is a potential crisis, the business intelligence tool alerts your public relations team as soon as possible and allow them time to react.
Create and segment user personas.
Listening to your clients is just the beginning of the process. If you want to take your business to another level, then get deeper into the habits and mind of the clients. The way you can do this is by following their user experience; designers come up with user personas. You may look at the biography, overall characters with a complete description, likes, & dislikes, preferences, and what demographic would be into your product.
When you think of the real user personas, your staff will not be inclined to believe just about sales targets but will worry more about satisfying the actual consumers. When you meet the needs of your actual client then you are a step further than sociographic segmentation and old-school demographic and is also closer to experience and customization personalization.
Give your team the right tools.
Although BI is more concerned about the clients’ actions, it is you team-facing the tool. Make sure you have accurate data in place because this makes your team members feel even more confident with the decisions that they make & reduces any guesswork.
A business intelligence system minimizes the learning curve instantly for the new staff as it gives visual, natural cues. It is a way to prevents the stress that comes with data reading as well, not only for the new staff but by senior employees also. And because it gives real-time information, it also speeds up the internal processes & becomes more efficient, with the chances to predict actions.
Research shows that these BI tools can make your team members feel more interested in their work. The more they are engaged with their tasks, the less the stress and the more you get proactive team members, which is an overall plus for the company.
Empower your customers.
Even though the business intelligence solution is meant for employees most of the times, it could be adapted to serve the customers directly. Some business intelligent modules can be customer-facing & aid them to control resources, manage costs, and a better experience in general.
In case clients have portals where they can manipulate what they purchase, feel empowered. The employees are then not likely to churn and think that they have a say in this process.
The app is another name for BI.
If BI sounds too corporate, then the concept of an app is much more friendly. For instance, way back in 2014, the McDonald’s designed a pioneering app for its clients that tracked the behavior & gave discount vouchers to its client. It is easy to use a highly visual interface; it was successful in the Dutch market. And it is quite an inspiring story about how business intelligence can be applied to work with customers directly.
These are but a few methods BI help organizations get closer to their clients, give them the best service and value for their money. Other uses of BI include logistics management, warehouse management, using big data to predict trends, and much more.